Basic Principles of Advertising

Advertising, especially in our age, surrounds us from all sides, it is almost impossible to escape from it, we cannot always remain indifferent. Research reveals that we are faced with more than a thousand advertising messages every day. Although this number decreases according to our lifestyle and advertisements are prevented to some extent by individual measures, it is almost impossible to avoid advertisements completely. Therefore, advertising appears as a very important sector. Advertising has the quality of a show in our society, and today it has gained interactiveness with the development of technological possibilities. This interaction is also more attractive to new generations.
This book, which was prepared at a time when the advertising industry was in deep change, conveys the basic principles of advertising in a concrete way, as a user guide, by giving information about the operation of advertising. It aims to evaluate the current status of advertising, to provide information on advertising strategies and to explain the stages of advertising campaign planning. It appeals to everyone who is interested in advertising, especially advertising students.