International Communication Management of Best Selling Books

Why are some books bestsellers and bestsellers? Although the subject is the same, the period of publication is the same, some of them are rotting on the shelves?
Many books are translated and promoted, but very few of them become a book that everyone talks about and get the title of "best-seller".
How does a book get the same attention in different cultures and break sales records?
So how does the best-seller mechanism work?
This book does not claim to be a bestseller! On the contrary, it claims to reveal the role of "commercial" concerns, which are gaining strength day by day, against "literary/artistic" concerns in the publishing world.
In this study, which is the product of a comprehensive research, the book purchasing behaviors of Turkish readers and international readers were compared.
Best-seller mechanism; The author, the work, the reader and the marketing strategies as a whole were questioned at the international level, and an answer was sought “on the field” to the question of who directed the choice of readers with what methods and tactics.
Dear reader; The "scientific" information that will guide you when you realize what is going on and choose a book of your own will is waiting for you in this book.