Social Media Psychology

It is estimated that nearly half of the world's population, which is approaching 8 billion, uses social media. The current stop of the journey of using communication technologies, which started with the telegraph, is seen as social media. In an increasingly digitalizing world, social media undoubtedly affects people in every aspect of their lives. Consumer, customer, parent, business person, lover, voter… Regardless of identity, people are more or less in contact with social media, they affect someone more or less on social media, and they are also more or less influenced by others on social media.
This book presents a selection of theoretical and empirical studies on the role of social media in human and mass psychology.