Digital Advertising

The writings on advertising and advertising reflect a tremendous accumulation. Ad articles, in essence, have taken their place in the pages of history by revealing the periodic transformations of advertising, which were written to either support or criticize advertising practices. In today's world, where communication is predominantly directed towards the digital one under the attraction of "1" and "0" (digit), and the life practices of the individual are expressed as "on" and "off" (off), daily life flows through internet networks. The individual who voluntarily spends his time in digital environments also turns into a goal that the advertising industry can easily reach. Today, advertising, whose purpose is still to persuade individuals, has started to play the game according to the rules of the digital one. In this context, the new media, which has been developing as a guarantee of the sustainability of the companies, has revealed a new application: Digital Advertising.
The Digital Advertising book, which deals with today's advertising practices from various aspects and is expected to contribute to the field, exhibits the common knowledge that field experts came together and wrote. In the compilation book, which deals with advertising in a theoretical and practical framework, first of all, the history of advertising is discussed. The second section of the book is titled "Understanding the Digital One". In the title of "Digitalization of Actors", digitalization is examined within the framework of areas closely related to advertising. The expanding working areas and applications of the advertising industry are examined under the title of "Advertising Applications in the Digitalizing World". Advertising effect, with the title "Advertising Effect in Digital Media"; The ethical evaluation of advertising is discussed under the title of “Digital Advertisements and Ethics”.