Advertising Perspectives

One of the veteran names of the industry, David Ogilvy, for advertising and advertising creators, “Support innovation! Change is our lifeblood; stagnation is our death knell.” he said. Advertising, whose importance and value is increasing day by day, is not far from this expression today. It would not be wrong to say that it creates an endless horizon for both sectoral and academic studies with its highly dynamic structure that is constantly growing, developing and changing.
In this book, which was prepared with the support of valuable academicians, it is aimed to contribute to the dynamic and innovative state of advertising and advertising with academic studies. The book includes studies from different perspectives ranging from the most classical definitions and approaches to today's contemporary advertisements and advertising.
of the book; With the hope of being a guiding resource for those interested in advertising, academics working on advertising, professionals, and students interested in advertising...