Brand and Brand Strategies

The importance of creating strong brands is felt more and more every day in the competitive environment of the business world, where world conditions are changing rapidly, world trade and economic flows are in a new restructuring. There are too many products, too many brands, too much competition in world trade. It is not easy to create a brand in markets with such brand density. The fact that the manufacturer packs the goods produced and puts a name on it and puts it up for sale, "I have created a brand and I am selling it." Thinking strategically and long-term before putting the brand on the market, testing it many times, positioning the brand, promoting it, in short, obtaining a long-term place in the mind of the consumer, is only a very small part of what needs to be done in creating a brand. All of these are the right product, the right strategy, Correct positioning can be achieved by hitting the target right in the middle.
While the importance of brand creation and branding has increased so much in today's markets, in this book, "How to create a brand?" starting from the question "What is a brand?", "What are the strategies to be considered on the way to branding?" answers to the questions were sought.
This book, on the one hand, motivates and guides businesses that have not yet fully overcome the hesitation of creating a brand, and on the other hand, in this age where we feel the need to be a brand in every field, "How can personal and corporate brand creation be?" It has been prepared to help those who are looking for an answer to the question and especially university students, "Brand" courses and "Marketing" courses, based on the importance of the subject.