Consumer Behavior

Understanding consumer behavior and producing goods and services according to the wishes and desires of consumers has been accepted as the focus of today's marketing approach. It is possible to say that marketing, which has passed through various stages such as product, sales and modern marketing understanding from the first ages to the present, functions as one of the most important functions that enable businesses to communicate with consumers and customers. It is of great importance to closely recognize the consumer and the cultural, social, psychological and personal factors that affect the purchasing behavior of this consumer, and to work for the satisfaction of the consumer. Because it is very difficult to bring a heartbroken and dissatisfied consumer to the business as a repeat customer. For this reason, it is thought that if consumers are well known, it is possible to produce goods and services that will satisfy them. The book written for this purpose; It is thought that it can be useful both for businesses, as a textbook, for associate, undergraduate and graduate students, and also for customers and consumers in order to increase consumer awareness. With the hope that it will be useful to all our readers and humanity...