ECONOMIC SOCIOLOGY - The Search for the Lost Spirit in Economics and Society

It is difficult to understand people and society… It is even more difficult to understand the relationships between people, society and economy… Because…
• On the one hand, the irresistible attraction of the relations established with strong ties, on the other hand, the visionaryness of the relations based on innovation with weak ties…
• On the one hand, those who do not change the old for anything, those who are crushed under 'creative destruction', on the other hand, those who replace the old with the new, those who see technology as superior to humans, and those who have a heart like a machine...
• On the one hand, those who do not want to be put in the 'iron cage' of capitalism, on the other hand, the petrified hearts who think that unlimited power is power…
• On the one hand, those who act with the understanding of 'a bite and a cardigan', on the other hand, the pretentious people who use this understanding as an excuse and prevent themselves from working and turn idleness into a philosophy of life...
• On the one hand, those who take their bread out of stone, on the other hand, those who consume themselves as they consume, those who cannot have anything because they have everything...
• On the one hand, those who create capital for themselves from mutual trust and culture, on the other hand, those who acquire wealth, property and money for themselves.
• On the one hand, potlatch culture wins as it loses, on the other hand, selfish and self-seeking people who seek ways to gain more as capitalism gains.
• Those who are stuck in understatement on the one hand, and those who do not give up on excess on the other...
• Longing for local culture on the one hand, admiration for the global on the other...
• On the one hand, those who have the morality of submissiveness, and on the other hand, those who do not give up the morality of rebellion…
• On the one hand, “Our society rots without our virtues.” said Socrates, on the other hand, “Our society cannot develop without our vices.” said Mandeville…
• Those who are lost in cultural depths on the one hand, and those who lose their culture to civilization on the other.
• On the one hand, those who live with the American dream, on the other hand, those whose worlds turn into a nightmare...
• On the one hand, the 'knowledgeable' person of Neo-Classical economics, on the other hand, the person who cannot get rid of their cognitive biases…
• On the one hand, those who always sing the same refrain, on the other hand, entrepreneurs pushing the limits of innovation...
• Those who act as if they will never die on one side and will die tomorrow on the other…
Sociology of Economics aims at the journey of finding the 'economics in life', not the 'life in economics'. For this purpose, by making use of the views of different thinkers from Adam Smith to Karl Marx, from Max Weber to Emile Durkheim, from Werner Sombart to Joseph Schumpeter, from Karl Polanyi to Mark Granovetter and Pierre Bourdieu, the lost spirit in economics and society ; He tries to find real economics by examining the narcissist and hedonist approaches of postmodern consumer culture and the social and economic relations created by global capitalism. This book is, “First there was people, not economics.” Based on its motto, it tries to understand and make sense of the economic processes from the most primitive ages to the present day. Now is the time to question more the economic approaches that isolate people and society.