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This Book Has Product Placement!

This Book Has Product Placement!
Nobel Akademik Yayıncılık
224 Page
Kitap Kağıdı / Tek Renk
Number of Prints
1. Baskı
Print Year
Aralık, 2018
The consumer, who encounters millions of advertising messages during the day, is increasingly overwhelmed by this situation, and as a result, he tends to quickly avoid these messages. With digitalization, the channels and platforms used to reach them are increasing. This development puts brands in a difficult situation in terms of reaching the consumer, and it becomes increasingly difficult for each advertising message to have an impact on them. In the current situation, it is noteworthy that brands are turning to alternative advertising strategies. One of these strategies is product placement; digitalization, storytelling in brand communication studies and modern people's need for entertainment and leisure, etc. For many reasons, it has become a strategic advertising area that brands apply. This book is the first book to cover all conceptual, theoretical, research and case studies related to product placement, which finds a wide range of applications in genres ranging from TV programs to digital platforms including cinema, music, video/mobile games and social media. . The interview with 3P Product Placement Agency, Turkey's first full service agency focused on product placement, in the last part of the book, includes the views and contributions of the industry as well as the academy. In conclusion, “This Book Has Product Placement!” It is believed that the book will answer all the questions about the subject in terms of students, academics and all parties of brand communication who do research on product placement, ponder over this subject and devote their hearts to this work. Happy reading to all of you in advance... Attention! This Book Has Product Placement!

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