The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.